Services Marketing

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Business & Economics - Sales & Marketing
Services Marketing

Services Marketing

Name: Services Marketing
ISBN: 9788189473532

Saiki Danyi

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This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations links theory to practice. Services encompass a very wide range of activities , e.g, health care, education, tourism, insurance and finance. This book is a very successful book written by one of the leading writers and researchers in services marketing and management.

Kategori:

Business & Economics - Sales & Marketing

Tahun:

2008

Edisi:

Kindle

Penerbit:

Independely Published

Bahasa:

english

Halaman:

239